Who We Are

You dream it. Allure Beauty Concepts can make it.

ALLURE BEAUTY CONCEPTS is a full-service innovation lab and product manufacturer with decades of experience partnering with indie and established brands to develop beauty and personal care products that make an impact in the market. Formed from the integration of Allure Labs and Kleen Concepts, we thrive on collaboration and a commitment to customer satisfaction. From library formulations to ambitious R&D projects, we provide start-to-finish service in a range of categories. Every step of the way, we take utmost care to ensure that the goods we produce are of exceptional quality and true to the unique identity of each brand we work with.

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Our Mission

To be a market leader by fostering a culture of continuous improvement and sustainable practices through a synergistic marriage of advanced science, proactive innovation, operational excellence, and high-touch service.

Our Vision

To be the preferred partner, renowned for a commitment to innovation and recognized for responsive R&D, agile and scalable execution, superior product quality, and exceptional customer service.

An Integrated Platform

Our dedication to quality, versatility, and efficiency is manifest not just in the products we make, but in the way that we make them. Our industry-leading integrated platform ensures the best in innovation, superior service, and unparalleled operational excellence.

Two Advanced Facilities

With the combined capabilities of Allure Labs and Kleen Concepts, ALLURE BEAUTY CONCEPTS is uniquely equipped to take on projects of all sizes and degrees of complexity. Our two state-of-the-art facilities—totaling more than 200,000 square feet—provide comprehensive services and rigorous quality control, while our global reach enables us to deliver to clients around the world.

Allure Labs

Hayward, California

Situated in Northern California, Allure Labs is an FDA-registered contract manufacturer. Our 165,000-square-foot facility, outfitted with a dedicated Innovation Lab and state-of-the-art equipment, ensures the highest level of production standards. We formulate certified organic, OTC, and non-OTC performance products and are ISO 22716 certified.

Kleen Concepts

Scottsdale, Arizona

Kleen Concepts, located in Scottsdale, Arizona, is a 40,000-square-foot facility furnished with cutting-edge equipment and certified ISO 22716, cGMP, and organic. From formulation to manufacturing, we maintain stringent standards of excellence in product quality, regulatory, and customer service.

Environmental, Social, and Governance

Social and environmental responsibility is embedded in ALLURE BEAUTY CONCEPTS’ core values. We are committed to investing in equipment and processes that safeguard the planet, as well in practices and programs that ensure the health and diversity of our employees, customers, and the communities in which we live.

Investments in onsite solar, LED lighting, and energy efficiency

Water conservation efforts including low-flow fixtures

Industry-leading diversity across company levels

Ongoing commitment to employee safety and wellbeing

Eco-friendly packaging options such as PCR and bio-based materials

Local community engagement via monetary and in-kind donations

Natural, organic, cruelty-free, vegan, non-GMO, etc. capabilities

Sustainable sourcing choices including RSPO and ethical sourcing

A Trusted Team

Our talented and experienced leaders bring a passion for creativity, collaboration, and quality to every product that ALLURE BEAUTY CONCEPTS creates.

Thomas Mooy | CEO, Allure Beauty Concepts

Thomas Mooy

CEO, Allure Beauty Concepts

Sam Dhatt  | CEO and Founder, Allure Labs

Sam Dhatt

CEO and Founder, Allure Labs

Grant Russell  | CEO and Founder, Kleen Concepts

Grant Russell

CEO and Founder, Kleen Concepts

Interested in working with Allure Beauty Concepts? Partner with us.

Allure Beauty Concepts
30901 Wiegman Rd, Hayward, CA 94544
8388 E Hartford Dr #105, Scottsdale, AZ 85255
Contact Us:info@allurebeautyconcepts.com