That's a wrap on Cosmoprof North America 2025!

Three days. Countless connections. Endless inspiration. From spotting the next big thing in beauty to catching up with industry friends, Vegas delivered.The show floor buzzed with conversations around key trends:

Nostalgic collaborations: Brands leveraged Millennial nostalgia with Hello Kitty and Peanuts across nail, color cosmetics, and skincare.
Generation Alpha focus: Clean formulations and colorful packaging targeting infants to age 14, with standouts like Bright Girl and Talomi.
Tech-driven nails: HEMA-free formulations, AI-powered devices (like Nimble's), and international brand expansion.
Elevated packaging: Bold, preppy designs replaced millennial pink for maximum shelf impact.
Sensorial wellness: Feel-good textures, inclusive beauty, intimate wellness, and active lifestyle solutions.
Sustainable packaging: A myriad of possibilities for beauty brands to be sustainable.

And other insights on our radar.

Gen Alpha switches brands every 120 days
AI integrates into Shopify and Google Commerce
TikTok is now the 8th largest beauty retailer
Clinical, science-backed solutions replace "clean" positioning

Learn more about Cosmoprof North America here.

Grateful for the amazing ABC team on the ground at Cosmopro–Tom Mooy, Debra Lin, Eve Marti, and Reed Maidhof.