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Allure Labs

Hayward, CA

Creating new things has always been my passion. I love working in the lab, 
I love working with different suppliers and with chemists all over the world to foresee the trends of the future.

Sam Dhatt
Founder and CEO, Allure Labs

Situated in Northern California, Allure Labs is an FDA-registered contract manufacturer. Our 165,000-square-foot facility, outfitted with a dedicated Innovation Lab and state-of-the-art equipment, ensures the highest level of production standards. We formulate certified organic, OTC, and non-OTC performance products and are ISO 22716 certified.

Fueled by a desire to create the most advanced and results-driven beauty and personal care products on the market, Allure Labs Founder and CEO Sam Dhatt has built a company with unbeatable expertise and commitment to customer satisfaction. After starting out formulating skincare in his garage, Dhatt founded Allure Labs in 1995 and has since created products for over 700 brands.

Sam now leads a team of accomplished chemists who share his philosophy and enthusiasm for cutting-edge skincare technologies. Allure Labs’ clients range from boutique businesses to large-scale retailers and wholesalers, with a strength in OTC formulations as well as non-OTC and certified organic products.

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What Sets Us Apart

Revolutionary products begin in our state-of-the-art lab, using the latest techniques and cosmetic chemical engineering processes in the industry. As Dhatt says, “We use tomorrow’s ingredients today.”

Dhatt was among the first to work with Alpha Hydroxy Acids (AHA) in 1992, the first to formulate with the groundbreaking peptide Matrixl, and the second to formulate with Glycolic Acid. Thanks to his vision, Allure Labs is now renowned as an industry leader in innovation. From peptides to plant stem cells to microbiome-balancing science, the company has developed products with super-loaded formulas, high-tech ingredients, and advanced delivery systems. We use the latest in clean technology and take an individualized approach for every client, sharing our decades of research to create products that are efficacious and original.

Our Research Commitment

The Allure Labs team is devoted to ongoing research as a commitment to your success. Not only do we conduct comprehensive research for your product formulation, we are continuously monitoring and studying the latest in innovative ingredients and marketplace trends.

Our team collaborates with key ingredient suppliers and biotech companies to bring novel technology, such as custom actives and unique delivery systems, to each project. We recognize the importance of what’s on the outside, too: We constantly monitor market trends and explore new packaging concepts that keep our products at the forefront of the industry.

Testing and Manufacturing Expertise

Allure Labs excels in developing formulas and manufacturing for brands at every stage, catering to both indie and emerging and established brands. Our expertise extends to filling a diverse range of packaging, from small samples to large sizes, including a wide variety of component forms. Our manufacturing ranges from semi-automatic to automated, high-speed filling lines.

At the heart of our operations is a commitment to quality, underscored by our stringent testing protocols. Allure is unique because we offer a comprehensive range of in-house regulatory and testing services, including micro, assay, package, and drug stability. At every stage of manufacturing, our Quality Assurance team tests and inspects all raw materials, packaging components, in-process bulk, fill, and finished goods. Moreover, our expertise and resources enable us to stay abreast of evolving regulations and certification requirements to ensure our products meet and exceed industry standards.


Allure Labs offers a myriad of product types to bring your dream formulation to life. Our capabilities include an extensive list of personal care products, including but not limited to the below categories.

    • Single and Multi-head Liquid Filing
    • Temperature-Controlled Filling
    • Induction Seals
    • Single and Dual Labeling
    • Inline Lot Code and Expiry Date Code Printing
    • Neck Bands
    • Tamper Evident Seals
    • Full Body Shrinks
    • Sunscreens
    • Anti-Acne
    • Topical Pain Relief
    • Antiperspirant
    • Anti-Aging
    • Topical Eczema
    • Rash Creams
    • Scar Treatment
    • Hair Growth
    • Anti-Bacterial / Hand Sanitizer
    • Anti-Dandruff
    • Creams
    • Lotions
    • Body Products
    • Cleansers
    • Toners
    • Serums
    • Moisturizers
    • Masks
    • Facial Mists
    • Overnight Treatments
    • Lash Enhancers
    • Brow Enhancers
    • Makeup Enhancers
    • Scrubs
    • Shaving Creams
    • After Shaves
    • Masques
    • Gels
    • Makeup Removers
    • Shampoos
    • Conditioners
    • Leave-in Conditioners
    • Masques
    • Non-Aerosol Sprays
    • Oils
    • Serums
    • Styling Products
    • Sunscreen
    • Bubble Baths
    • Body Butters
    • Washes
    • Creams
    • Lotions
    • Mists
    • Masks
    • Peels
    • Resurfacers
    • Spa Treatments
    • Toothpastes—Natural, Fluoride, Charcoal, Herbal, Remineralizer
    • Whitening Products
    • Mouthwash—Alcoholic and Non-Alcoholic
    • Blush
    • Foundations
    • Highlighters
    • Eyebrow Creams/Gels
    • Concealers
    • Lip Balms
    • Tinted SPF + Moisturizers
    • Primers
    • Body Mists
    • Diffusers
    • Eau de Parfums
    • Eau de Toilettes

Local & Community Engagement

Allure Labs is committed to supporting the community and selects organizations that align with our ESG and DEI initiatives.

Building Futures

Building Futures provides shelter, housing, and domestic violence assistance for individuals and families in need. Learn More

Hayward Police Department

The Hayward Police Department provides services for children, youth, and families, in addition to maintaining partnerships with the diverse community, to create safe and connected neighborhoods. Learn More

Gurdwara Sahib of Hayward

Gurdwara Sahib is a Sikh Temple located in the underserved community of Hayward, California.  Learn More

Interested in working with Allure Beauty Concepts? Partner with us.

Allure Beauty Concepts
30901 Wiegman Rd, Hayward, CA 94544
8388 E Hartford Dr #105, Scottsdale, AZ 85255
Contact Us:info@allurebeautyconcepts.com